A company’s brand is a combination of its identity and all the things that make it unique, i.e. its name, the particular type of products or services, and everything from the color of its logo to the way its ads are written. One way of doing brand building is through digital marketing. There are many channels used in digital marketing that can help a company build its brand. Through digital marketing, businesses can meet their customers' needs all through the purchasing cycle. ... That is part of what makes digital marketing so powerful.